Digital Marketing Specialist – United Arab Emirates

Position Overview:

Fluid Codes is seeking a Digital Marketing Specialist to support our dynamic team. This role is pivotal in managing digital advertising, SEO Strategies, A/B Testing and more.

Key Responsibilities:

• Digital Advertising: Plan, manage and optimize digital advertising campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, etc
• A/B Testing: Continuously optimize campaigns through A/B testing and experimentation, identifying opportunities for improvement
• SEO: Conduct keyword research, optimize website content, and implement on-page and off-page SEO strategies, and link building to improve search engine rankings.
• Email Marketing: Crafting effective email campaigns to enhance leads and maintain customer relationships. Design email templates, segment email lists, and track campaign performance.
• Community Management: Foster the growth and engagement of our online communities across various platforms. Engage with users, manage interactions, and create a positive brand experience.
• Performance Analysis & Reporting: Track digital campaign performance using analytics tools, report findings, and leverage insights to optimize future marketing strategies.
• Oversee the website functionality and performance, and maintain website content, ensuring relevant and accurate content, no broken links, etc.
• Monitor and analyze website traffic and user behavior using tools such as Google Analytics, SEMrush, or similar.
• Competitor Analysis: research competitors online activities including offers, digital ads, website updates and news.
• Collaborate closely with the content specialist to implement campaigns, upload, manage and distribute content according to pre-set content calendar.
• Collaborate with marketing executive to deliver on targeted activities aimed at key accounts as part of the Account-Based Marketing (ABM) strategy.

Qualifications:

• Bachelor’s degree in marketing, Communications, or a related field.
• Minimum 4 years of experience in digital marketing field with a proven track record of successful campaign management.
• In-depth knowledge of the latest digital marketing tools, platforms, and analytics software.
• Proficiency in content management systems (CMS)
• Strong understanding of SEO principles and best practices, in addition to proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar.
• Excellent written and verbal communication skills, with the ability to create engaging copy and communicate effectively across digital channels.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize digital marketing campaigns.
• Creative thinking and problem-solving skills, with a passion for staying abreast of industry trends and innovations.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Experience with CRM systems like Salesforce, and HTML/CSS coding for website/ email templates is a plus.

Location: Dubai, UAE.