Senior Marketing Executive – B2B

About the company:

Fluid Codes is the APEX Channel Partner of ANSYS Inc., authorized with exclusive rights to distribute and provide support for ANSYS Engineering Simulation Solutions in the Middle East and North Africa.

Ansys is the global leader in engineering simulation, helping the world’s most innovative companies deliver radically better products to their customers. By offering the best and broadest portfolio of engineering simulation software, Ansys helps companies solve the most complex design challenges and engineer products limited only by imagination.

Job Summary:

We are seeking a highly driven and creative Senior Marketing Executive (B2B) to join our dynamic marketing team. This role is ideal for someone with a strong background in B2B marketing, particularly experienced in planning and executing email marketing campaigns, organizing events & webinars, and creating compelling visuals and marketing collateral. You will play a key role in elevating our brand presence, engaging prospects and clients, and supporting our sales efforts with high-impact marketing initiatives.

Key responsibilities:

• Email Marketing:
  • Plan, develop, and execute targeted email campaigns for lead generation and client engagement.
  • Analyze campaign performance and optimize for improved open rates, click-through rates, and conversions.
  • Manage email automation tools and CRM.
• Events & Webinar Management:
  • Plan, organize, and execute industry events, trade shows, webinars, and conferences to increase brand visibility and generate leads.
  • Work closely with internal teams and partners to ensure engaging and value-driven webinar content.
  • Monitor attendee engagement and analyze post-event metrics.
• Marketing Collateral & Visual Content:
  • Coordinate the creation of marketing collateral such as brochures, whitepapers, case studies.
  • Collaborate with graphic designers or use design tools (e.g., Canva, Adobe Suite) to produce eye-catching visual content.
  • Ensure brand consistency across all materials.
• Campaign Support & Execution:
  • Assist in the execution of multi-channel B2B marketing campaigns across digital, social, and content platforms.
  • Contribute to campaign planning, asset development, and performance reporting.
• Collaboration:
  • Work closely with sales, technical, and content teams to align marketing initiatives with business goals.
  • Identify opportunities for campaign improvements and growth across channels.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4–7 years of B2B marketing experience, preferably in the tech or professional services sector.
• Proven experience with email marketing platforms (e.g., HubSpot, Mailchimp).
• Strong track record of managing and promoting webinars and events.
• Familiarity with tools such as Canva, Adobe Creative Suite, or similar design platforms.
• Excellent communication, project management, and organizational skills.
• Must be willing and able to travel