Senior Marketing Specialist – Events & Industry Engagements

About the company:

Fluid Codes is the APEX Channel Partner of ANSYS Inc., authorized with exclusive rights to distribute and provide support for ANSYS Engineering Simulation Solutions in the Middle East and North Africa.

Ansys is the global leader in engineering simulation, helping the world’s most innovative companies deliver radically better products to their customers. By offering the best and broadest portfolio of engineering simulation software, Ansys helps companies solve the most complex design challenges and engineer products limited only by imagination.

Job Summary:

We are seeking an enthusiastic and detail-oriented Senior Marketing Executive with a solid background in events management and B2B marketing. This role will require you to take ownership of the entire event lifecycle, from initial concept and strategy to post-event evaluation.

Key Responsibilities:

Account-Based Marketing (ABM):

• Execute ABM strategies targeting key accounts in key industries.
• Collaborate with sales teams to identify high-value target accounts and tailor marketing programs to engage them.
• Create personalized campaigns and messaging to nurture relationships with key stakeholders.
• Measure and analyze ABM campaign performance and adjust strategies to improve ROI.

Event Management & Coordination:

• Plan, organize, and execute industry events, trade shows, webinars, and conferences to increase brand visibility and generate leads.
• Coordinate logistics, vendor relationships, and on-site execution to ensure seamless events.
• Develop event-specific marketing materials and strategies to maximize attendance and engagement.
• Follow up on event leads and provide post-event analysis to determine success and areas for improvement.

Customer Engagement & Retention:

• Develop campaigns for customer education and product adoption, including webinars and training sessions.

Market Research and Competitive Analysis:

• Conduct market research to stay informed of industry trends, customer needs, and competitor activities.
• Use insights to refine marketing strategies and identify new opportunities within the manufacturing sector.
• Analyze customer feedback, competitor marketing efforts, and market demands to inform strategic decisions.

Brand Strategy:

• Help maintain and enhance Fluid Codes brand presence in the market by ensuring consistency in messaging and visual identity across all marketing activities.
• Ensure that all marketing initiatives align with the company & overall brand strategy and values.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field, MBA or equivalent is preferred.
• 6-8 years of experience in marketing, with at least 3 years of experience organizing events.
• Proven experience in Account-Based Marketing (ABM) is a huge advantage.
• Excellent communication and interpersonal skills to collaborate effectively across teams.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Creative mindset with strong attention to detail and problem-solving ability.
• Ability to work under pressure and meet deadlines in a fast-paced environment.
• Willingness and ability to travel for meetings, conferences, and industry events