Consumer goods manufacturers are using engineering simulation to satisfy clients who are focused on low-cost, durable goods that, increasingly, offer energy efficiency. A product that lacks any of these qualifications may not survive the sales cycle.

Whether producing a washing machine or a golf club, a personal care product or even the assembly-line equipment that processes food, manufacturers are focused on the same goal: to produce cutting-edge products at a price that will entice customers to buy — and take these products to market faster than anyone else in their sector.