Next‑Gen Product Development: Simulation & Digitalization Driving the Future

We’re thrilled to share that our Chief Operating Officer, Ajay Parihar, has been featured in Forbes Technology Council with his insightful new article “Next‑Gen Product Development: How Simulation And Digitalization Are Shaping The Future”, published on May 21, 2025.

In this forward‑looking piece, Ajay dives into why simulation-driven engineering—once seen as niche—is now pivotal for mainstream product development. Using real-world examples, he illustrates how cutting-edge simulation combined with digitalization is transforming design cycles, reducing risk, and accelerating innovation.

Key Takeaways
1) Simulation as a Core Strategy
Gone are the days of physical prototypes alone—simulation is now central to validating designs and mitigating costly errors early .

2) Digital Twins and Live Updates
Virtual replicas of real-world products, continuously fed by live data, enable real-time optimization and predictive maintenance.

3) End-to-End Process Transformation
Digitalization isn’t just for design—it’s revolutionizing manufacturing, testing, and post-launch monitoring, creating transparent, agile workflows.

What This Means for You?
The shift toward simulation and digitalization isn’t a distant trend—it’s happening now. For manufacturers and engineering teams, adopting these technologies means:

• Faster time to market with fewer physical iterations.
• Greater product reliability and quality control.
• Data-driven decision-making across the product lifecycle.

Read the Full Article on Forbes

If these insights resonate, we’d love to talk. Whether you’re exploring simulations, digital twins, or full digital transformation, we’re here to help turn ideas into impactful reality.